Pulp Riot Velvet Semi-Permanent Hair Color - Violet/Purple

Deep but bright purple with a slight pink undertone. Highly pigmented designed to provide intense vibrancy • Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes • Reliable, true-tone-fade for fade out you can embrace • Intermixable to create custom colors. You are the artist • Smooth viscosity for ease of application • Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair • Helps to close the cuticle, smooth hair & add shine • Low acidic pH of 4 • Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals • PPD, Ammonia, Paraben, Gluten & MEA Free • Contains Quinoa